逆水寒剑网三微博互怼名场面，网友：没想到真实商战这么精彩！

惹事生非的营销策略，并且明确表示“感谢您不打自招、对号入座。”揭示这只是《剑网三》为宣传自己的手机端而进行的营销。","inline-dir:\"ltr\""],[20,"\n","24:\"hwdd\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/Qor6GBO9GdGJRf3B.png!thumbnail"},"29:0|30:0|3:\"643\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"467\"|ori-width:\"643\""],[20,"\n","24:\"PQWh\""],[20,"\n","24:\"7YBn\""],[20,"于此同时，《逆水寒》手游官方还表示“自去年逆水寒手游公测以来，我们已收集超过300条营销号的持续、频繁恶意抹黑，我方已经采取法律手段定位到竞争对手使用的庞大黑公关产业，已有营销号作者向我司承认被指使并致歉。”","inline-dir:\"ltr\""],[20,"\n","24:\"aFjD\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/96vOqbIbyQEtBMky.png!thumbnail"},"29:0|30:0|3:\"690\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"361\"|ori-width:\"690\""],[20,"\n","24:\"BEM4\""],[20,"\n","24:\"cTcX\""],[20,"这一回应，让《剑网三》官方迅速“高潮”，不但在游戏中号召玩家们“参战应援”，还在自己的官方直播间，对普通玩家ID未打码的情况下公然阅读《逆水寒》手游官博下方评论。对直播间内玩家们的污言秽语不加制止，甚至鼓励纵容。","inline-dir:\"ltr\""],[20,"\n","24:\"vlWZ\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/qImjiKAZVk9W6BIK.png!thumbnail"},"29:0|30:0|3:\"651\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"485\"|ori-width:\"651\""],[20,"\n","24:\"JLM9\""],[20,"\n","24:\"aomS\""],[20,"在这种刻意引导下，有大量《逆水寒》手游普通玩家被私信谩骂，甚至有人的个人信息被公开，遭遇了垃圾短信轰炸。事件性质恶劣，让不堪其扰的玩家选择报警。","inline-dir:\"ltr\""],[20,"\n","24:\"Hnee\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/MEJcompQLfvZ99yp.png!thumbnail"},"29:0|30:0|3:\"596\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"513\"|ori-width:\"596\""],[20,"\n","24:\"XwD3\""],[20,"\n","24:\"iqup\""],[20,"发现有玩家因为对方不理性的行为而受害之后，《逆水寒》手游官方立即选择成立专案组，确保玩家的安全，并提供包括法律援助在内的一切帮助支持。","inline-dir:\"ltr\""],[20,"\n","24:\"8vjH\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/vBzcYP4jgo5sZeW9.png!thumbnail"},"29:0|30:0|3:\"643\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"564\"|ori-width:\"643\""],[20,"\n","24:\"KXaD\""],[20,"\n","24:\"yYwO\""],[20,"而《剑网三》在闹出开盒网暴事件后，仍不知收敛。第二日继续“隔空喊话”，在拉踩《逆水寒》手游的同时，对自己游戏进行宣传。与此同时，《逆水寒》手游也不再回应《剑网三》发起的任何挑衅、拉踩行为，不再给对方任何画面。","inline-dir:\"ltr\""],[20,"\n","24:\"oja0\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/P1HMEteA223L53qQ.png!thumbnail"},"29:0|30:0|3:\"636\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"562\"|ori-width:\"636\""],[20,"\n","24:\"5ZTO\""],[20,"\n","24:\"QuUT\""],[20,"《剑网三》和《逆水寒》手游在微博的互怼，让网友们“大开眼界”。很多玩家都表示：以前觉得游戏之间的竞争是正常现象，没想到真实的商战竟然如此精彩，拉踩、挑衅、网暴无所不用其极，真的是开了眼了。","inline-dir:\"ltr\""],[20,"\n","24:\"h9Cv\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/NYNB2ZtfUkF8pmKM.png!thumbnail"},"29:0|30:0|3:\"640\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"665\"|ori-width:\"640\""],[20,"\n","24:\"JCx6\""],[20,"\n","24:\"nd8C\""],[20,"还有玩家分析，根据财报显示，2022年西山居整体亏损是60多亿，根据2023年财报显示西山居游戏营收39.7亿。同比收入是增长了6%，而今年西山居的增加目标是10%，背负的压力巨大。","inline-dir:\"ltr\""],[20,"\n","24:\"U7Ph\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/Tcz1LgrHaGU7gkLJ.png!thumbnail"},"29:0|30:0|3:\"748\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"332\"|ori-width:\"748\""],[20,"\n","24:\"HH9t\""],[20,{"gallery":"https://uploader.shimo.im/f/5lmHflW3Fno4zWip.png!thumbnail"},"29:0|30:0|3:\"644\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"397\"|ori-width:\"644\""],[20,"\n","24:\"auo4\""],[20,"\n","24:\"jFNY\""],[20,"而因为《逆水寒》手游的爆火，在游戏圈产生了巨大的虹吸效应，《剑网三》不但用户增加的目标保不住，经营状况反倒更加恶劣了。因此，《剑网三》不得不推出移动版，并且不择手段的蹭《逆水寒》手游热度。可以预期，在最近一段时间内，这种对《逆水寒》手游疯狂的拉踩和蹭热度营销将不会停止。","inline-dir:\"ltr\""],[20,"\n","24:\"4RLv\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/7KC6IzWg5QKEMxmY.png!thumbnail"},"29:0|30:0|3:\"646\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"386\"|ori-width:\"646\""],[20,"\n","24:\"bCui\""],[20,"\n","24:\"0fuX\""],[20,"那么，对于这两款游戏你是怎么看的呢？你更支持谁呢？","inline-dir:\"ltr\""],[20,"\n","24:\"Wo8V\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im">

游戏圈从来不会平静，尤其是当暑假将要到来的时候，就更显得热闹非常。

6月1日，《剑网三》主策划余玉贤突然在网上发难，艾特网易《逆水寒》手游，指责对方利用营销号“蹭热度”。给出的“证据”，则是自己在第三方平台看到有网友表示《逆水寒》手游被持续的抹黑、污名化，背后离不开其他游戏公司的推波助澜。

因为余玉贤认为这些网友的言论暗指《剑网三》，觉得自己被《逆水寒》手游“欺负”了，因此才隔空喊话。

这一番言论，不仅看呆了网友，也让《逆水寒》手游官方有点“懵”——两款游戏在玩家基数、热度和体量上相差巨大，《逆水寒》手游从未主动提及过《剑网三》，反倒是《剑网三》主策划余玉贤多次挑衅，甚至被他认为是被欺负了的证据，也赫然显示着今年3月《剑网三》携《天涯明月刀》一起打着“扫清猪邪”的名号想要吸引《逆水寒》手游下场的事件。